Most people have heard that our ocean is being polluted and fish stocks are over-exploited; however, as a consumer, we are not clear how bad the situations are and how our decisions and behaviors\ will influence or hurt the ocean? I am a sushi lover, but I’ve never thought about where those fish come from or how it had been fished. I always trust what merchants have to sell. It’s not because I am ignorant or being careless with marine issue; it’s because the information we can get is simply explosive and the connection between ocean and consumers is not straightforward. Therefore, I want to raise consumers’ awareness to eat sustainable fishing and aquaculture by making the information more accessible and comprehensible to the public.
Here is the blog for my initial idea. (Go check it!)
During the process of defining and articulate the problem, I followed the interview and research process to gradually direct the topic from broad and vague to clearly help my target audiences avoid eating endangered fishes while enjoying the seafood. You can see more detail from the process paper above!
Thesis initial idea video