Design Research, Game Design, Graphic Design
In order to identify the roots of why parents are hesitant to vaccinate their children, we want to target parents (and soon-to-be parents) who are in the midst of making the decision to vaccinate or not. Where does their information come from? Who do they trust the most to help them make the decision? And ultimately, how do they decide?
To that end, we'd like to learn:
SITE AND PARTICIPANT SAMPLE
Potential Sites/Sources for Participants:
FINAL INSIGHT WE GOT
VACCINATION JOURNEY IS A CARD GAME TO HELP US FACILITATE A CONVERSATION AROUND VACCINATION ISSUES.